Pursue the Passion

Video Game Associate Producer

Dave Knudsen, Rainbow Studios



Dave Knudsen is an Associate Producer at the video game production company, Rainbow Studios in Phoenix, Arizona.

What does an Associate Producer of video games do?

Essentially my job is to make sure that certain deadlines are met and we stay within budget. I make sure things are met on time by removing all the unnecessary things that would get in the way of people completing the project when it’s supposed to be done. I clear the way so people can work. And I monitor the budget.

Why are you perfect for this job?

I actually came from a stock broker background. I got a finance degree from college. I worked at a major university that received a lot of grants. Again, that job was a lot of project management and finance management. So it’s similar to what I do know, just a lot more fun.

What are the goals when the company creates a game?

Well the obvious goal is to make money. That’s why we’re in business. We create video games so we can make a profit. Otherwise, that’s just bad business.

For the Deadly Creature game that will be released by the time your readers read this, our goal was to really push the envelope as to how games are created for the Wii console. No one has ever created a game like this for the Wii. So we’re excited about that. And, our goal with every game is just to make it kick ass and have people enjoy it. So it’s more than just making money, but it’s still about money. Some people ask us why the game isn’t two player. Well, because we couldn’t fit developing two player functionality into the budget and into the time that was allotted.

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February 17th, 2009

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